Character Drawings

In order to gain a better perspective of my target audience, I created two character drawings of a male and a female individual. I created two avatars to represent these example audience members and used word association to create a mindmap. These words describe my target audience, identified their interests and their preferred make-up features. I have scanned these mindmaps into my laptop and posted them below.

Audience Profile 1: Male, 28, Newcastle 

Audience Profile 2: Female, 21, Newcastle